The Coaches Make a Difference Initiative is pleased to announce that the Coaches’ PR Toolkit we have been working on is ready to go, just in time for International Coaching Week. The toolkit is designed to be used by any coaching association, chapter, SIG, or training school to promote coaching to their own market niche or community. Visit our Free Resources page, and you’ll have immediate access to the following components of the kit:

• How to Work with the Media
• Sample Press Release for Coaching Week Activities
• Sample Press Release for Coaching Events
• Suggested Website Copy about Coaching
• Frequently Asked Questions about Coaching
• Coaching Research and Evidence
• PR Resources

This toolkit is being provided to the coaching community free of charge as a public service, and was created by a team of hard-working volunteers. Please see our Acknowledgements page for a list of everyone who contributed to this project.