Our dedicated team of volunteer coaches is currently working on creating this toolkit, and it is well underway. We are planning to release the kit on Jan. 10, 2008, in time for it to be used for Coaching Week, which will take place Feb. 3-9, 2008. We are excited to be able to provide this valuable resource to the coaching community.

The toolkit is designed to be used by any coaching association, chapter, SIG, or school to promote coaching to their own market niche or community. It will contain ideas for coaching events and media “hooks”, guidelines and suggested language for communicating with the media, examples of press releases and promotional copy, and instructions for using the whole package. It will be available online to any and all coaching organizations, at no charge and without copyright restrictions.

It’s not too soon to start preparing your group for Coaching Week now by organizing an event or media release. Jerri Udelson, the founder of Coaching Week, has posted some ideas at www.coachingweek.org and ICF also has suggestions available in their online Member Toolkit at www.coachfederation.org/ICF/For+Current+Members/ (available only to ICF members).

We’ll continue posting information here about the toolkit as it progresses. If you represent a coaching group not already on our mailing list, please email us so we can be sure to let you know when the kit is available.